Advocate survey to help newspaper improve

How can the Advocate understand—and address—your news needs better?

The Advocate is working to more broadly understand the wishes and needs of its readers across South Carolina, beginning a full-scale period of market research so it can expand and serve United Methodists better now and in the future.

In addition to listening sessions, focus groups and other methods, the Advocate has created a survey it hopes people will take.

“Completing the survey helps us better understand who our readers are, why they read the Advocate and how we can improve,” said Advocate Editor Jessica Brodie. “We have a long and thriving history. Established in 1836, we’re the oldest newspaper in Methodism still in existence, and we want to continue to thrive and serve readers long into the future. The answers to this survey will help us do that better.”

To take the confidential survey, go to https://advocatesc.org/survey.