Advocate seeks marketing coordinator

The Advocate is bringing on an additional staff member, a marketing coordinator, in an effort to significantly increase income and help grow the newspaper's communications reach.

A full-time position, the marketing coordinator will report to and work closely with the Advocate’s editor in developing increased marketing and awareness about the Advocate and Advocate Press, including events planning, fundraising and advertising and circulation growth.

Job position: Marketing Coordinator for the Advocate

The Advocate’s marketing coordinator will be responsible for developing marketing and awareness about the award-winning Advocate newspaper and its small book-publishing company, the Advocate Press, including events planning, advertising growth, and increasing circulation. This person will report to and work closely with the editor. The ideal candidate will have a clear desire to serve in a ministry setting, as well as a passion for communications and its importance in society and in the church.

PRIMARY RESPONSIBILITIES:

• Develop and organize district/local visibility/relationship-building events to highlight the Advocate and why it’s important. These will encourage people to subscribe and read the Advocate as well as showcase books via the Advocate Press.

• Develop and implement a large fundraising event.

• Increase advertising in Advocate, including recruiting and maintaining commission-based regional ad reps.

• Increase online advertising, including finding an advertising sponsor for weekly emails.

• Increase online subscribers (better marketing and awareness through social media engagement, social media ads, other channels)

• Increase print subscribers (speak to districts, connect with pastors and lay leadership, keep the Advocate on people’s minds)

• Increase the Advocate’s social media engagement

• Email marketing (collect email addresses in new ways; do a weekly eblast and tease stories, etc.)

• Explore and pursue grants

• Come up with new ways to market the newspaper both for readership and fundraising

• Work with editor to expand and improve our digital product

• Other duties as assigned

KNOWLEDGE AND SKILL REQUIREMENTS:

• Bachelor’s degree in marketing or a related field;

• Experience in marketing and identifying target audiences;

• Strong knowledge of website analytics tools and experience in setting up and optimizing Google Adwords campaigns, social media ad campaigns, etc.;

• Excellent numerical skills, including utilization of metrics and processing figures with spreadsheets;

• Ability to creatively devise and lead cross channel marketing campaigns that engage, educate, and motivate;

• Good writing/grammar skills;

• Good design skills;

• Aware of and proficient in the latest trends and best practices in online marketing and measurement;

• The ideal candidate will be a member of United Methodist church;

• Proficient in MS Office, Google applications, social media platforms, and a working knowledge of various communication technologies;

• A team player who is personable and possesses highly effective organizational, relational, and communication skills;

• Possess a teachable spirit with a desire to grow in faith and abilities; and

• Possess a passion for the importance of journalism.

WORKING CONDITIONS:

• This position is full-time.

• Salary will be commensurate with education and experience.

• A benefits package including healthcare, paid time off, and a matching 403(b) retirement plan.

• The average amount time required for this position is forty hours. Some weekends and evenings will be required. Some parts of the position can be performed remotely, while other parts of the position will need to be performed at the office.

TO APPLY:

• Send cover letter and resume to Jessica Brodie, Advocate editor, [email protected]

• Deadline March 30